This is where you’ll paint the picture of your customer’s struggles. How are they feeling. What are their fears? Their hopes? And then briefly hint at how you can help them. 

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Use this space to paint the picture of your ideal client’s reality. Are they stressed? Why? Are they overwhelmed? Why? Are they frustrated with doing #allthethings but not seeing any traction?

Remind them of their hopes & dreams. Fusce augue orci, iaculis quis blandit feugiat, ullamcorper vel est. Suspendisse quam tortor, bibendum egestas convallis in, elementum eu justo. Pellentesque vel tristique ipsum, id iaculis purus. Fusce mollis.